Marketing your product using Ebay UK

If, you have a product that you are selling in the UK market. What you should be looking to build, is a base of loyal, repeat customers. These are the most valuable customers as you don’t have to spend on marketing to them. They keep coming back, because they believe in your brand.

Now, there are several ways to find these customers. In this article I will be looking at the cheapest way to do so: Marketing your product on Ebay.

How it works

Say you are selling business software from some software company. You open an account with Ebay. Then you list your product in an auction, with some minimum price that is acceptable to you. Some of the tens of millions of Ebay UK users then bid on this software product. Your product gets sold, so you wrap it up and ship it out to the buyer. Now, it is key that you include your web site address on the packaging of your product. The next time the customer has a business software need, he goes directly to your web site. He does so, because he had a positive experience with your solution and is willing to pay more, because of the trust that he has in your brand.

Note that this will not only market your product to UK customers, you may very well pickup sales from other EU countries.

Getting rid of surplus stock

Generally businesses that sell their surplus stock tend to get four times more for it on Ebay. Than by selling it off, through traditional channels. Along with a boost in brand visibility.

Setting up an Ebay shop

This might be the way to go, if you are selling multiple products. It creates a permanent listing of your products on Ebay. Customers looking for your products will be directed to an online area which is dedicated to your business. Where they can browse through all your products. You will find that many of the UK’s foremost companies have setup Ebay shops.

What is your competition doing on Ebay

Finding out what your competition is doing on Ebay is critical to your success. Find out how they are representing themselves, what their pricing strategy is, how much they are selling and so on. Then take the best from their Ebay marketing campaign and use it in your own.

Costs involved

Auctioning an item generally costs a fix price of £0.10. Along with 7% of the sales price, if a sale is made. Generally marketers find this to be a much better deal than selling through Google Adsense.

Which ever way you look at it, you can’t really afford not to have an presence on Ebay UK.

As an London based SEO company, we would be happy to talk about your online marketing strategy. So if you have any problems or questions, feel free to contact us.

Best ftp client software for small business users

What is a ftp client?
It is software that is used to connect to a ftp server on another computer. Once the connection is established you can upload, download, edit and delete files, on the server. I use ftp software regularly because it is the best way to manage files on a web server.

As a web developer, I frequently get asked the question: “Which ftp client is best for me?”

There are 3 ftp client solutions that I can recommend. Which one you use, really depends on your needs:

Best free ftp client:

FileZilla is by far the best free software. This is a good solid basic ftp client. If you only use ftp software occasionally this is the solution for you. It’s worth noting that they have a portable version that you can run of a USB stick.

Another free option, you might consider, is for Firefox fans. It’s a plugin that turns your browser into a ftp client. You can download it at FireFTP. So you can have a full Mozilla solution: ftp,web,email and newsgroups, all free.

If your willing to pay:

Cuteftp I have been using Cuteftp for years. It really is the best solution for developers and people who need to ftp regularly. It allows you to manage many ftp accounts seamlessly and efficiently.

There is plenty of help documentation on both options, so I am not going into how to use this software.

If your PC is running a little slow you will find some easy steps to speed it up on system speed.